A scents of fun

Bold, sensual and arresting is how Viva La Juicy Noir, the new fragrance that embodies the Juicy Couture DNA, is described.

Just launched it explores the seductive side of the original Viva La Juicy fragrance.

“The scent pays homage to the limitless possibilities that night-time can bring,” says Robin Mason, senior vice president of Elizabeth Arden global marketing.

“Viva La Juicy Noir is the embodiment of the fun-loving Viva muse who is always the life of the party. Unapologetic, she takes risks and gets rewarded.”


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