How understanding your identity can deepen your impact in the world

Alison Weihe - Identity coach

Understanding your identity is a powerful tool that can enhance your impact on the world by fostering authenticity, empathy, resilience, and innovation.

It enables you to contribute meaningfully to various aspects of society while creating connections with others based on a deeper understanding of yourself and those around you. “Success” is contextual, as is purpose. But purpose linked to a profound understanding of your identity is what makes you waken to living a life of extraordinary impact.

Writing about my journey to wholeness seems to have processed the enormity of my transformation. It is no longer insignificant. It is deeply significant. I can no longer deny its identity nor its intelligence. I am not the same person I used to be on so many levels. I have a completely different identity and a completely different mindset. The patterns in which I live my life are entirely different. I cannot believe I was the depressed young woman writing about the food she consumed and living in such a dark space. So full of angst and complexity. So guarded and fearful.

Now I live in the light. It is a conscious choice that is pulled by my growing identity of being surrounded by extraordinary people. They inspire me every day to be the best version of myself. That means self-mastery over my emotions, the journey of a Conscious Leader. Self-mastery means that I am the architect of my own happiness, not the frantic hamster wheel of approval addiction, always waiting for acknowledgement. The applause used to be a distant dream in my endlessly voracious search for self-esteem. Now my life has satiated that hunger. I am finally ENOUGH.

Clarity of purpose

Knowing who you are, what you value, and what you stand for provides clarity of purpose. This clarity enables you to align your actions with your values, leading to more meaningful and impactful choices.


Embracing your identity allows you to be authentic. Authenticity fosters genuine connections with others, as people are more likely to resonate with and be influenced by individuals who are true to themselves.

Empathy and understanding

Understanding your own identity often comes with a heightened sense of empathy and understanding for others. Recognising and appreciating diverse perspectives can enhance your ability to connect with people from different backgrounds, ultimately promoting unity and collaboration.


Self – awareness contributes to resilience. Knowing who you are and what you’ve overcome can provide the strength and perseverance needed to face challenges and setbacks, inspiring others to do the same.

Effective communication

Understanding your identity helps you communicate more effectively. You can articulate your thoughts and ideas with confidence, making it easier for others to comprehend and engage with your message.

Leadership and influence

Authentic leaders who understand their identity often inspire trust and loyalty. People are most likely to follow those who have a clear sense of self, values and vision for the future.

Impact on community and society

By understanding your identity, you can identity the unique strengths and contributions you bring to your community or society. This self- awareness can guide your efforts to make a positive impact in areas that align with your values and strengths. Positive impact in areas that align with your values and strengths.

Advocacy and social change

Individuals who are deeply connected to their identity may be more inclined to advocate for social change and justice. This passion can lead to more impactful efforts in addressing issues that matter to you and your community.


Embracing your identity often involves recognising and valuing your unique perspective. This can fuel innovation, as diverse viewpoints contribute to creative problem-solving and the development of novel ideas.

Lifelong learning

Understanding your identity is an ongoing process that involves continuous self- reflection and learning. This commitment to personal growth can lead to a deeper understanding of the world and your role in it, enhancing your ability to make a positive impact.

In essence, the depth of impact stems from the authenticity, empathy and Purpose that arise from a profound understanding of your identity. It not only enriches your personal life but also ripples outward, influencing and positively affecting the world around you.

Purpose is contextual, so is “success”

But purpose linked to a defined understanding of your identity is what makes you awaken to living a life of extraordinary impact.


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